Viral marketing could help you in almost any sector, I mentioned before on that Viral marketing has 2 uses. One is obviously to make money, the second less understood one is to GET LINKS. Correctly picking a trending topic, which is not yet saturated is the vital thing.
Say you have a fashion site, don't stress about giving out the ultimate code, concern yourself with giving a code and making it appear as its going to be limited and gets you GREAT savings (wherever possible get an exclusive code, as then even if it get released in other places you will get the credit)
When United States was doing the presidential candidates thing I did a test experiment. I developed two "sniper sites" one was for very first female USA president (something like that), the other for first US black president. Stuck biographical type content on there, put in an e-mail capture form there. Made each site rank for about 25 different terms, competition was non existent.
To do a Viral promoting for an affiliate site the key is to look as a non affiliate site and must appear to offer value. Create and look for sensational stories, try to find what is the hot and trending issue. A great way for spotting trending topics is twitter, but that will be on another blog post I hope.
Being rude and obnoxious can also help. I have now got one site that actually picks on one celebrity, and just destroys all of them, their clothes comparing them to other celebs and animals. This site ranks astonishingly well for all sorts of terms for the celebrity. In turn I get a LOT of traffic organically and from other sites, and 90% of my links are completely natural.
I also get loads of hate mail. Which also gets published unique content is unique content after all. Most significantly I get lots and lots of links, naturally. That special site has over 15K in facebook likes.
Pictures and Videos are a really good viral marketing tools, a picture with a watermark links goes a very long way to establishing your site. Videos if done properly are simply mind blowing, I have admit-tingly until very recently avoided doing videos as did not have the setup for that, but now that I do I have one hopefully big viral marketing campaign going live now.
The key to commence any affiliate based viral marketing campaign is to have your user base right with an effective marketing plan. I would take 200 highly motivated (bad or good) users over one thousand semi interested users any day. Highly motivated users will result in actually help bring your site to the front.
I don't have a site on cycles, if I did I would have been all over tour de France. Developing several sites, some eulogizing certain riders, among others lambasting them some times even developing a cross site argument to help distribute my users, and maximize my exposure. I would have picked up the celeb gossip, the sleazy and the magical. I would have had one site that would have just been about the reviews, giving it exposure and a loyal following.
This kind of project for me would have taken two years, one year I would have developed the authority of the site get some dedicated users (say 300 or so) THEN next year I would have been rude, targeting all the sleazy elements every misstep and that would have been my aim to get other bloggers talking about it. Hence giving me links, which is a crucial element of viral marketing.
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