Marketing with articles has been the bastion of affiliate internet marketing and specific website sales promotion since the first days of the World Wide Web. There is discussion about Google and the other search engines like MSN lessening the importance of backlinks from the secondary tier article directory sites. What happens to your visitors to your website and page rank when those views and that link juice disappear, if they do.

Web 2.0 articles marketing is the future of article promotion, as I see it. What do we mean by Web 2.0 content marketing and how is this concept different from the usual method of writing and distributing articles on the article directories?

Web 2.0 content marketing is about well leveraging the longtail content that you installed on your domain and your specific pages using social marketing, information sharing sites, video marketing, and the link juice from these proven authority sites. The major difference is this. When you distribute an article to an article directory your anchor text hyperlinks back to a selected page on your web-site. There is a 1:1 correlation between the anchor text in the author's box of the article and a particular keyword phrase on your website that you hope to position for.

As an illustration, if you offer the Gibson Popcorn Maker on your website, the anchor text in an article you publish on a content directory might be Gibson Model 100. The link back in the author's box would presumably point back to a particular page on your web site that contains the Model 100. If you do this a sufficient amount times with enough original articles you will likely hit upon some success from a decent ranking for that keyword in the search engine results pages (SERPS). That is all well and good. Some people have made hundreds of dollars a day in Adsense income by aiming for high payout keyword phrases with this very same approach and have never paid a nickel for Pay per click advertising.

Web 2.0 Articles Marketing will boost all the keyword phrases associated with your featured popcorn maker and any other characteristic of making popcorn that Big g sees as related to your domain across the entire array of media channels that are available to you.

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